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Illustrative phone scene showing conversational search and a separate sponsored placement

Advertising in the AI search era

Be there when the next question becomes a decision.

Explore sponsored placements in ChatGPT with a clear offer, useful landing page and a measured test. We check access and suitability before you spend.

See how it works
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A measured first stepAccount eligibility checked first.
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PAID PLACEMENT

The ad sits beside the answer.

A sponsored placement can invite someone to your website. Paying for it does not change ChatGPT’s answer or buy an organic recommendation.

The sponsored card has its own clear label. The answer stays independent, and campaign availability depends on your account and market.

OpenAI’s explanation of ads
Illustrative AI conversation

Who’s a good plumber near Burleigh for a blocked drain today?

Here are a few things to look for in a local plumber: same day availability, upfront pricing and good recent reviews…

Sponsored
Example plumbing business

Same day blocked drains across the southern Gold Coast. Upfront pricing.

Get a quote

TWO WAYS TO BE FOUND

Paid visibility and organic visibility do different jobs.

01 / Sponsored

Pay for a labelled placement

Plan a campaign, direct the visitor to a relevant page and measure its enquiries. Access and billing depend on the account and selected objective.

02 / Organic

Make your website easier to understand

Clear service pages, evidence and useful answers help people and AI tools assess your business. No one can pay for or guarantee a recommendation in an AI answer.

OpenAI lists view based and click based options for eligible campaigns. See current campaign settings.

Illustrative scene of Clayton planning a project with a business owner

HOW A TEST WORKS

A small test with clear decisions.

  1. Check fit and access

    We review your audience, account eligibility, available objectives and a sensible test budget.

  2. Build a useful placement

    We write a clear sponsored message and match its destination page to the question behind it.

  3. Agree the measurement

    We define the enquiry event and confirm which tracking options are available for your campaign.

  4. Review before expanding

    Clayton reviews the real results and decides whether to change, continue or stop the test.

A NEW CHANNEL

Start with a measured test.

We have not yet published a GPT Ads client case study. We will show you the budget, measurement plan and actual results as they become available. If the channel does not fit your business, we will say so.

Read OpenAI’s Australia launch update

QUESTIONS

What to know before you spend.

Can Australian businesses run ChatGPT ads?

OpenAI has launched ads in Australia. We check current account eligibility and available campaign settings before proposing a launch.

Will paying for an ad make ChatGPT recommend my business?

No. Sponsored placements are separate from the answer. OpenAI says ads do not influence answers or give advertisers access to conversations. Organic visibility is a separate website and content question.

How are ChatGPT ads billed?

OpenAI documents both view based CPM and click based CPC campaign options. The available objective, billing model and budget are confirmed in the account before a campaign is proposed.

How will we know whether it works?

We agree the enquiry event and tracking approach before launch, then review actual account and website results. Tracking capabilities and setup depend on the campaign and your website.

Do you have GPT Ads case studies yet?

No. This is a newer channel for us, so we will not present illustrative results as a client outcome.

Find out whether GPT Ads fit.

Tell us about your business. Clayton will check current access, outline a sensible test and explain how the results would be measured.

I’ll use your details to discuss GPT Ads for your business. Privacy policy.

Prefer a conversation? 0420 705 615