Little Souls Academy / Children & education

A calm welcome to a busy little world.

An inviting childcare website for Little Souls Academy in Long Jetty. Warm imagery and clear parent information connect with a tour enquiry, supported by Google and Meta campaigns.

Visit the website

Website designGoogle AdsMeta Ads

Little Souls Academy website presented in a setting inspired by the business

The thinking behind the design

Start with the customer.
Build around the decision.

Choosing care is personal. Parents want a sense of the environment as well as practical information about ages, learning and the next step.

Website design
Google Ads
Meta Ads

The strategy behind the marketing

Help families feel the centre before they visit.

Parents are looking for more than a childcare vacancy. The website introduces the people, learning environments and everyday care that help a family feel comfortable taking the next step.

Google AdsBe there when they are looking.

Connect families searching for childcare around Long Jetty with the centre’s rooms, age groups and learning approach. A local, relevant page answers the practical questions before inviting parents to book a tour.

Customer intentRelevant pageA clear next step

Meta AdsGive the right people a reason to care.

Use the centre’s identity and learning experience to build familiarity. A clear invitation to explore the centre connects discovery in the feed with the website’s tour journey.

A relevant ideaBuild confidenceMake it easy to act

The website is part of the campaign. An ad earns attention. The page has to answer the next question, establish trust and make the action straightforward. That is the connection we design around.

The project, in detail

Every part has a job to do.

Reflect the centre’s personality

Natural colours and considered imagery create a welcoming, grounded first impression.

Answer the parent’s questions

Care and learning information gives families context before they arrange a visit.

Make a visit easy to request

Tour-focused actions turn interest from search and social into a conversation with the centre.

A closer look

Built for the way
people actually browse.

Explore the live website. Switch between desktop, tablet and mobile, then scroll inside the frame to see how the experience adapts.

Little Souls Academy website loading preview

Loading the live website when it comes into view.

Details that make a difference

More than a good first impression.

01 / Built for the customer

Let parents picture their child in the right room.

Age groups, learning environments and warm photography give families a clearer sense of daily life at the centre. The room journey supports the decision to arrange a visit.

Explore this feature

Little Souls Academy website detail: Let parents picture their child in the right room.

From the campaign

Made to catch the eye.
Built around the offer.

Selected creative from Little Souls Academy. Different messages and visual approaches, with the same business at the centre.

Little Souls Academy campaign creative 1: A reassuring return to work. — Static campaign creativeA reassuring return to work.

Little Souls Academy campaign creative 2: Room to grow at every stage. — Static campaign creativeRoom to grow at every stage.

Little Souls Academy campaign creative 3: A little more to their day. — Static campaign creativeA little more to their day.

Little Souls Academy campaign creative 4: Local care, close to home. — Static campaign creativeLocal care, close to home.

Little Souls Academy campaign creative 5: Help with a big first decision. — Static campaign creativeHelp with a big first decision.

Little Souls Academy campaign creative 6: Answer the question parents are asking. — Static campaign creativeAnswer the question parents are asking.

Little Souls Academy campaign creative 7: Let families hear from other families. — Static campaign creativeLet families hear from other families.

01 / 07 · Static campaign artwork

Campaign archive. Offers and creative may have changed since publication. Artwork is shown independently of any performance figures.

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