RX Active Health / Health & wellbeing

One destination. More ways to feel stronger.

A new website and a focused Google Ads takeover. The reported launch comparison brought cost per lead down by approximately 79%, from $318 to $67.

Visit the website

Website designGoogle AdsMeta Ads

RX Active Health website presented in a setting inspired by the business

The thinking behind the design

Start with the customer.
Build around the decision.

A physio patient and a gym prospect arrive with different priorities. Both need to find the right service quickly and understand how to take the next step.

Website design
Google Ads
Meta Ads

The strategy behind the marketing

Two different needs. Two clear paths to enquire.

Someone seeking physiotherapy and someone choosing a gym are making different decisions. The website gives each audience relevant services, reassurance and a direct next step.

Google AdsBe there when they are looking.

Connect Shellharbour health and fitness searches with the appropriate service. Clear treatment information supports physio enquiries; gym and class information helps people explore membership and training.

Customer intentRelevant pageA clear next step

Meta AdsGive the right people a reason to care.

Make the service visible through specific creative, including reformer Pilates and physiotherapy. The aim is to explain who each service helps before asking people to enquire.

A relevant ideaBuild confidenceMake it easy to act

The website is part of the campaign. An ad earns attention. The page has to answer the next question, establish trust and make the action straightforward. That is the connection we design around.

The marketing behind the website

Good design gets attention.
Good strategy puts it to work.

Selected outcomes from the work, with the context behind each result.

The launch comparison

79%lower cost per lead

A new website. A focused campaign takeover. A much more efficient start.

Cost per lead AUD · lower is better

Before takeover

$318.00

First eight days

$67.00

Owner-reported launch results supplied on 9 October 2026. First eight days after takeover versus the preceding 30 days. Blended bookings, enquiries and calls, not cost per confirmed booking. Unequal periods and a small early sample.

The project, in detail

Every part has a job to do.

Give every service a home

Physiotherapy, the gym and recovery have distinct pathways under one consistent brand.

Make booking visible

Clear booking actions keep practical appointment information close to the service explanation.

Match the campaign to the need

Physio and fitness creative speak to different motivations while landing in the same coherent website experience.

A closer look

Built for the way
people actually browse.

Explore the live website. Switch between desktop, tablet and mobile, then scroll inside the frame to see how the experience adapts.

RX Active Health website loading preview

Loading the live website when it comes into view.

Details that make a difference

More than a good first impression.

01 / Built for the customer

Help every visitor find their starting point.

Physiotherapy, training and recovery serve different needs. Distinct visual pathways help visitors choose the right service before moving into the booking journey.

Explore this feature

RX Active Health website detail: Help every visitor find their starting point.

From the campaign

Made to catch the eye.
Built around the offer.

Selected creative from RX Active Health. Different messages and visual approaches, with the same business at the centre.

RX Active Health campaign creative 1: A new reason to move — Selected campaign artworkA new reason to move

RX Active Health campaign creative 2: A focused physiotherapy message — Selected campaign artworkA focused physiotherapy message

RX Active Health campaign creative 3: Give a new gym routine a clear starting point. — Static campaign creativeGive a new gym routine a clear starting point.

RX Active Health campaign creative 4: A focused offer for local members. — Static campaign creativeA focused offer for local members.

RX Active Health campaign creative 5: A member experience, in their own words. — Static campaign creativeA member experience, in their own words.

RX Active Health campaign creative 6: Confidence from someone who trains here. — Static campaign creativeConfidence from someone who trains here.

01 / 06 · Static campaign artwork

Campaign archive. Offers and creative may have changed since publication. Artwork is shown independently of any performance figures.

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