Wardrobe Wholesalers / Homes & trades
A practical online home for custom wardrobe doors and shower screens. Product choices, an online buying journey and Google and Meta campaigns connect people with the right solution.
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The thinking behind the design
Custom products can create uncertainty. Buyers need to understand their options, measurements and next step without wading through a complicated catalogue.
The strategy behind the marketing
Homeowners comparing replacement doors and better storage need to see their options before requesting a measure. The website connects product-specific landing pages with tools that help them describe the wardrobe they want.
Match wardrobe door and fitout searches with the relevant product page. Keep the service area clear, answer installation questions and make the free measure the natural next step.
Show finished wardrobes and the people who install them. Clear product benefits give homeowners a reason to stop, explore a design and ask for a quote.
The website is part of the campaign. An ad earns attention. The page has to answer the next question, establish trust and make the action straightforward. That is the connection we design around.
The marketing behind the website
Selected outcomes from the work, with the context behind each result.
Owner-reported first-week comparison. Cost per lead, not cost per sale or completed installation. Historical results; outcomes vary.
Selected installer creative. Meta attributed website leads, not confirmed jobs. The wider gallery includes other creative and individual cards from the prices carousel. Selected historical results. Outcomes vary.
The project, in detail
Large product imagery and clear categories help visitors picture a door or screen in their own home.
Product information and ordering pathways turn browsing into a practical decision about fit, finish and measurements.
Search captures product demand while Meta creative introduces the offer to homeowners and trade customers.
A closer look
Explore the desktop and mobile design, then open the full website to try it for yourself.
Website preview. Open the full site to explore its pages and features.
Details that make a difference
A product-specific page pairs wardrobe doors with a guided quote form, local service information and trust signals. Customers can start with the number of door sets they need.
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The full designer walks through opening size, depth, doors and internal storage. A live drawing makes choices tangible before a customer requests a quote.
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Customers can adjust dimensions, choose a layout and customise storage without leaving the product story. Their design gives the team a clearer starting point for the measure and quote.
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From the campaign
Selected creative from Wardrobe Wholesalers. Different messages and visual approaches, with the same business at the centre.
Campaign archive. Offers and creative may have changed since publication. Artwork is shown independently of any performance figures.
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