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GSC Building / Homes & trades

A renovation starts with confidence.

A considered website for Adelaide building, inspections and renovations, connected to Google and Meta campaigns. Finished spaces, clear services and a direct enquiry journey help homeowners take the next step.

Visit the website
Website designGoogle AdsMeta Ads
GSC Building website presented in a setting inspired by the business

The thinking behind the design

Start with the customer.
Build around the decision.

Homeowners need more than an attractive room. They need to understand what can be built, who will deliver it and how to start a conversation.

  • Website design
  • Google Ads
  • Meta Ads

The strategy behind the marketing

Help homeowners picture the renovation, then start the conversation.

Renovations involve trust, budget and a lot of questions. Project imagery builds confidence, while service-specific pages help homeowners understand the work before they request a consultation.

Google AdsBe there when they are looking.

Meet active renovation searches with a page about the right room and service. Bring relevant project work, the process and an easy enquiry together.

Customer intentRelevant pageA clear next step
Meta AdsGive the right people a reason to care.

Use finished spaces to make the transformation tangible. Creative and landing pages carry the same renovation story, so the next step feels like a continuation of the ad.

A relevant ideaBuild confidenceMake it easy to act

The website is part of the campaign. An ad earns attention. The page has to answer the next question, establish trust and make the action straightforward. That is the connection we design around.

The marketing behind the website

Good design gets attention.
Good strategy puts it to work.

Selected outcomes from the work, with the context behind each result.

Meta AdsThe bathroom renovation creative

Put the finished renovation in front of the right people.

A finished space helps homeowners picture the change. The bathroom hero creative generated 29 Meta attributed leads across its delivered ad sets.

Cost per attributed lead$31.36
29attributed website leads
30 daysreporting window

Selected bathroom creative. Meta attributed website leads, not confirmed projects. Other artwork in the gallery is from separate campaigns and reporting periods. Selected historical results. Outcomes vary.

The project, in detail

Every part has a job to do.

01

Show the possibilities

Completed interiors bring the quality of the work into focus before visitors explore the service detail.

02

Separate the services

Building, renovation and inspection pathways let different customers find the information relevant to their project.

03

Carry the conversation into ads

Campaign creative uses transformations, finished rooms and the builder behind the business to introduce the renovation offer.

A closer look

Built for the way
people actually browse.

Explore the live website. Switch between desktop, tablet and mobile, then scroll inside the frame to see how the experience adapts.

gscbuilding.com.au
Open website
GSC Building website loading preview

Loading the live website when it comes into view.

From the campaign

Made to catch the eye.
Built around the offer.

Selected creative from GSC Building. Different messages and visual approaches, with the same business at the centre.

GSC Building campaign creative 1: Picture the finished space.
Renovation inspirationPicture the finished space.
GSC Building campaign creative 2: Meet the builder behind the work.
A personal introductionMeet the builder behind the work.
GSC Building campaign creative 3: Make the transformation visible.
Before and afterMake the transformation visible.
GSC Building campaign creative 4: A familiar face. A memorable message.
Previous campaign, 2025A familiar face. A memorable message.
GSC Building campaign creative 5: A different look for the renovation offer.
Previous campaign, 2025A different look for the renovation offer.
GSC Building campaign creative 6: A little seasonal character.
Previous campaign, 2024A little seasonal character.
GSC Building campaign creative 7: Something worth a second look.
Previous campaign, 2025Something worth a second look.
01 / 07 · Static campaign artwork

Campaign archive. Offers and creative may have changed since publication. Artwork is shown independently of any performance figures.

Let’s plan your next stage of growth.

Tell me where to reach you. I’ll get in touch to understand your goals and plan the next step.

I’ll use your details to discuss your business goals and the next step. Privacy policy.

Prefer a conversation? 0420 705 615