Ausmetix / Commerce & beauty
A clear digital presence for an Australian cosmetic formulation and manufacturing business. Technical services, buyer questions and LLM SEO help prospective brands understand what Ausmetix can do.
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The thinking behind the design
A new cosmetics brand needs to understand formulation, manufacturing and the path from idea to product. A fresh website also needs to establish a useful digital footprint.
The strategy behind the marketing
A brand founder researching cosmetic formulation needs confidence in the science, the manufacturing process and the team. The website makes those capabilities clear, then turns a broad idea into a useful project enquiry.
Focus on buyers looking for cosmetic formulation and contract manufacturing. Match that intent with specific capability pages, explain the path from concept to production and make it easy to start a conversation about the product they want to create.
The website is part of the campaign. An ad earns attention. The page has to answer the next question, establish trust and make the action straightforward. That is the connection we design around.
First 30 days of marketing
A fresh digital presence, supported by Google Ads and organic discovery through both traditional search and GPT.
In the first 30 days of marketing.
12Customers arriving through GPT.
22Customers finding the business through paid search.
13Google, Bing and other organic sources.
Confirmed leads reported by the business. GPT leads were organic referrals. The remaining organic leads came from Google, Bing and other sources. This lead count is separate from the 14-day AI referral visit total below.
The project, in detail
Formulation and manufacturing information makes a technical offer easier for prospective brand owners to understand.
Service-led content gives visitors relevant detail before they start a manufacturing conversation.
The website and on-site LLM SEO work support discovery through both conventional and AI-assisted search.
A closer look
Explore the live website. Switch between desktop, tablet and mobile, then scroll inside the frame to see how the experience adapts.
Loading the live website when it comes into view.
Details that make a difference
Formulation, manufacturing and research have distinct roles in bringing a product to market. Clear capability cards help prospective brand owners understand where their project fits.
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Evidence from the work
Visits attributed to AI sources after the new website launched.
A new website with little existing digital footprint.
Referral total checked in the CRM on 2026-10-19. The first 14-day launch window was confirmed by the business. Referrals are visits, not leads, sales or verified AI recommendations. Results vary.
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