Google AdsBe there when they are looking.
Use product and supplier intent to guide the journey into relevant ranges. Useful product information and clear buying options help customers compare and choose.
Customer intentRelevant pageA clear next step
Nail Collective / Commerce & beauty
Their formula. Your brand on the bottle.
A distinctive private-label nail care storefront. Product, packaging and customisation choices help beauty businesses explore a range that can carry their own identity, supported by Google and Meta Ads.
Visit the websiteWebsite designGoogle AdsMeta Ads
The thinking behind the design
Start with the customer.
Build around the decision.
Private-label buyers are considering a product and a brand opportunity at the same time. The website needs to explain customisation without losing the appeal of the finished product.
- Website design
- Google Ads
- Meta Ads
The strategy behind the marketing
Speak to the professional behind the purchase.
Salon buyers need to understand product quality, range and wholesale value. The experience brings a professional visual identity together with a clear route to the products.
Meta AdsGive the right people a reason to care.
Make the wholesale proposition immediately recognisable. Product-led statics, salon relevance and a direct offer give the audience a reason to explore the range.
A relevant ideaBuild confidenceMake it easy to act
The website is part of the campaign. An ad earns attention. The page has to answer the next question, establish trust and make the action straightforward. That is the connection we design around.
The marketing behind the website
Good design gets attention.
Good strategy puts it to work.
Selected outcomes from the work, with the context behind each result.
Meta AdsThe static creative collection
Selected static creative, including remarketing. ROAS is Meta attributed purchase value divided by ad spend, not profit or independently reconciled sales. Selected historical results. Outcomes vary.
The project, in detail
Every part has a job to do.
Show the finished possibility
Clean serum and packaging imagery makes the private-label concept tangible at first glance.
Explain the choices
Bottles, fragrance and branding options help prospective wholesale customers understand the offer.
Create a commercial next step
Product pathways and campaign creative connect beauty business interest with a practical purchase or enquiry.
A closer look
Built for the way
people actually browse.
Explore the desktop and mobile design, then open the full website to try it for yourself.
Website preview. Open the full site to explore its pages and features.
Details that make a difference
More than a good first impression.
01 / Built for the customer
Connect product ideas with a practical next step.
The product builder and ready-made ranges sit together in a clear product story. Salon owners can choose between creating their own range and exploring existing products.
Explore this feature
From the campaign
Made to catch the eye.
Built around the offer.
Selected creative from Nail Collective. Different messages and visual approaches, with the same business at the centre.
Campaign archive. Offers and creative may have changed since publication. Artwork is shown independently of any performance figures.
Keep exploring
More work. Fresh perspectives.
Let’s plan your next stage of growth.
Tell me where to reach you. I’ll get in touch to understand your goals and plan the next step.