Body Collective / Commerce & beauty

A beauty brand with substance behind the shelf.

A product-led ecommerce experience for nail care, supported by Google Shopping, Google Ads and Meta creative. A custom link-in-bio page gives social visitors a focused route into the range.

Visit the website

Website designGoogle AdsMeta Ads

Body Collective website presented in a setting inspired by the business

The thinking behind the design

Start with the customer.
Build around the decision.

A beauty purchase starts with curiosity. The store needs to make the product desirable, explain its role in a routine and keep the path to purchase simple.

Website design
Google Ads
Meta Ads

The strategy behind the marketing

Make the product the reason to stop. Make buying easy.

Nail-care customers want to understand the finish, the routine and the value of a kit. The store and creative work together so the product promised in an ad is easy to find and buy.

Google AdsBe there when they are looking.

Search and Shopping connect product demand with the matching range. Product imagery, useful details and a direct route to checkout support the purchase decision.

Customer intentRelevant pageA clear next step

Meta AdsGive the right people a reason to care.

Product demonstrations in static creative, recognisable packaging and straightforward offers make the range easy to understand. Different messages give us useful ways to test what motivates a purchase.

A relevant ideaBuild confidenceMake it easy to act

The website is part of the campaign. An ad earns attention. The page has to answer the next question, establish trust and make the action straightforward. That is the connection we design around.

The marketing behind the website

Good design gets attention.
Good strategy puts it to work.

Selected outcomes from the work, with the context behind each result.

Google Ads90-day Search & Shopping results

21 July to 18 October 2026

High-intent searches. Real product sales.

Search and Shopping put Body Collective in front of customers looking for their next nail-care essential. Across this 90-day period, Google Ads reported more than ten dollars in attributed purchase value for every dollar spent on ads.

Total sales value

Kept private

Purchase return on ad spend10.43×

2,089Google-attributed sales

$4.78cost per purchase (CPA)

Google Ads attribution for the selected 90 days. Successful Purchase is the primary purchase action. Purchase count rounded from data-driven attribution, not a unique customer count. Tracking gaps may affect totals. ROAS uses attributed purchase value, not profit. Selected historical results. Outcomes vary.

Meta AdsThe clearance creative

16 September to 15 October 2026

One clear offer. 504 attributed purchases.

A direct product message paired with an offer people could understand immediately. This result combines the matching clearance ads.

Purchase return on ad spend3.54×

504attributed purchases

$14.62per attributed purchase

Matching clearance creative variants. Meta attributed purchases and purchase value. ROAS is attributed purchase value divided by ad spend, not profit or independently reconciled sales. Selected historical results. Outcomes vary.

The project, in detail

Every part has a job to do.

Let the product lead

Close-up photography, packaging and clear collections put the range at the centre of the shopping experience.

Make discovery useful

Product detail and customer reassurance help shoppers move from a social introduction to a confident choice.

Connect the storefront

Shopping campaigns, social creative and the custom link-in-bio page bring visitors into a consistent branded journey.

A closer look

Built for the way
people actually browse.

Explore the desktop and mobile design, then open the full website to try it for yourself.

Website preview. Open the full site to explore its pages and features.

A custom alternative to Linktree

One link.
Entirely their world.

We built Body Collective a dedicated mobile destination for its social audience. The brand, the products and the next step, all in one considered experience.

Social profileCustom link pageShop & explore

Explore the custom link page

Body Collective custom mobile link page, designed as a branded alternative to Linktree — 01 / Mobile experienceDesigned around the next tap.

Details that make a difference

More than a good first impression.

01 / Built for the customer

Make the next product easy to discover.

Product photography, a clear shopping path and complementary ranges help customers explore beyond the product that first brought them to the store.

Explore this feature

Body Collective website detail: Make the next product easy to discover.

From the campaign

Made to catch the eye.
Built around the offer.

Selected creative from Body Collective. Different messages and visual approaches, with the same business at the centre.

Body Collective campaign creative 1: Eight shades. One complete collection. — Static campaign creativeEight shades. One complete collection.

Body Collective campaign creative 2: An offer you cannot miss. — Static campaign creativeAn offer you cannot miss.

Body Collective campaign creative 3: A personal introduction to the collection. — Static campaign creativeA personal introduction to the collection.

Body Collective campaign creative 4: The product range, clearly presented. — Static campaign creativeThe product range, clearly presented.

Body Collective campaign creative 5: A simple price. A strong reason to shop. — Static campaign creativeA simple price. A strong reason to shop.

Body Collective campaign creative 6: The story behind the sale. — Static campaign creativeThe story behind the sale.

Body Collective campaign creative 7: A little personality in the feed. — Static campaign creativeA little personality in the feed.

Body Collective campaign creative 8: A familiar format. A fresh angle. — Static campaign creativeA familiar format. A fresh angle.

01 / 08 · Static campaign artwork

Campaign archive. Offers and creative may have changed since publication. Artwork is shown independently of any performance figures.

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